Zohran Mamdani’s selective scrutiny
Within weeks of launching his campaign to be mayor of New York City, Zohran Mamdani declared that he was also running to be the first South Asian mayor. He began aggressively courting this demographic, which accounts for around five percent of the city’s population, as well as the seizable total Asian population of almost 15 percent. Mamdani reached out to the desi community with the help of the Indian subcontinent’s great unifier, Bollywood. The Hindi film industry that even those who don’t speak the language in South Asia can relate to. He used a 1980 Bollywood song "Meri Umar Ke Naujawano", roughly translating to "my fellow youngsters", to explain the NYC’s ranked choice voting system using popular desi drink, the lassi, as prop.
