Multilevel marketing

Tuesday

October 31, 2023

The rise of the multilevel marketing mom

The hottest new influencer isn't the gym bro or food guru. It’s the affiliate marketing mom of two working from her pool deck. If you’ve stumbled upon her Instagram, she’s most likely bragging about her two-hour workday and the new house she just bought with her six-figure income stream. And you know she's got a link in her bio directing you to the class she took to learn it all. These new "entrepreneurs" are flooding social media. Some have just a dozen followers, others hundreds of thousands. But they are all part of a new scheme that promises to make you millions working from home as a freelance marketer. The catch — the course they're selling is how they're making their money; they're not actually using it to build a business. And their advice for you?

Sunday

May 21, 2023

Katrina Gulliver

Inside the world of multilevel marketing

Emily Paulson felt lost. A young mother with several small children, she’d stepped away from the career ladder and found herself stuck juggling childcare alone when her husband traveled for his corporate job. She was trapped in a circuit of sweatpants and Spongebob. So when an old high school acquaintance invited her out for wine, she was thrilled at the chance to get dressed up, go somewhere swish and feel like herself again. It turned out to be a trap. Although she wasn’t swept into the back of a van by kidnappers, she was propelled into the world of Multilevel Marketing (MLM), also known as a pyramid scheme. The drinks invitation was a lure, first to be wowed by the fabulous cosmetics she could buy (at a discount!! And didn’t her friend’s skin look amazing?