Mission: Impossible

Traditionally, the Super Bowl advertising spots are not only the most prestigious and expensive of the year, but also serve to showcase the movies that will be the biggest and most thrilling blockbusters of the coming summer. Since the advent of social media and streaming, there is no longer the same giddy thrill at watching a few seconds’ footage, which is usually taken from a more expansive and detailed trailer, but it’s still a clear calling card for studios to suggest which of their forthcoming films they’re most excited by, and which have been quietly set aside. (Awful though I think it looks, however, James Gunn’s Superman, which lacked a new spot, did at least have a short clip with the hoped-for breakout star Krypto the Superdog.

The British comedian, actor and author Charlie Higson is famous internationally for being one of the writers that has carried on the mantle of Ian Fleming by writing novels and stories that continue James Bond’s adventures, most recently On His Majesty’s Secret Service, published to coincide with King Charles III’s coronation. Yet in a recent interview with the Sunday Times of London, Higson was openly dismissive of the recent Daniel Craig-starring 007 films. He said “I went to see No Time to Die with my oldest boy, Frank, who is thirty, and he said, ‘That felt like a Bond film made by people who are embarrassed to make a Bond film.’ You had to watch two films in advance to know who such-and-such is and you think, ‘Oh, fuck off with that.