The brilliance of the ‘Meth’ campaign
It was probably the most people have discussed meth since the Breaking Bad finale: the state of South Dakota unveiled its new advertising campaign designed to address the methamphetamine crisis, and it became an instant sensation. With the tagline ‘Meth: We’re On It’ and ads featuring a diverse array of people declaring ‘I’m on meth’, the campaign is designed to ‘get people talking about being part of the solution, not just the problem, when it comes to the state's meth epidemic’ according to the Sioux Falls Argus Leader.
