Who stands to gain in the pistachio wars?
If you’ve ever lived in Marseille – where the habit of exaggeration is imbibed with mothers’ milk – you’ve heard about the sardine that blocked the port. But that’s nothing compared to the pistachio that took over the world. In late 2023, Dubai chocolate, a new kind of chocolate bar filled with pistachio cream, tahini and crunchy, toasted phyllo pastry, went viral. Chocolate brands, bakeries and purveyors of fine foods were quick to jump on the trend. Coffee chains began offering pistachio chocolate drinks (iced Dubai-chocolate matcha, anyone?) and delectable pistachio bomboloni – soft donuts filled with pistachio cream – came back on the menu in Italian restaurants.
