The hits and misses of the Super Bowl trailers
Traditionally, the Super Bowl advertising spots are not only the most prestigious and expensive of the year, but also serve to showcase the movies that will be the biggest and most thrilling blockbusters of the coming summer. Since the advent of social media and streaming, there is no longer the same giddy thrill at watching a few seconds’ footage, which is usually taken from a more expansive and detailed trailer, but it’s still a clear calling card for studios to suggest which of their forthcoming films they’re most excited by, and which have been quietly set aside. (Awful though I think it looks, however, James Gunn’s Superman, which lacked a new spot, did at least have a short clip with the hoped-for breakout star Krypto the Superdog.
