Loser’s: the campy and ironic bakery making made-to-order cakes
Going downtown in New York used to be cool. Before Soho became a glorified shopping mall, it was a haven for starving artists. Before Chelsea became family-friendly, Michael Alig was throwing Blood Feast parties at the Limelight. The rebel heart of downtown, which attracted generations of avant-garde creatives, is much harder to find today. All of Manhattan has seemingly “gone uptown.” But Loser’s Eating House, a made-to-order bakery operating out of a tiny Soho ghost kitchen, is still serving up a little slice of downtown realness. Loser’s style is campy and ironic. The cakes rely on exaggeratedly large piping, done in a purposefully messy style Loser’s was launched in 2021
