Puffing Pamela: Book hype, 18th-century style
From our UK edition
There are quite a few candidates competing for the title of the first novel in English literature. You can make a strong case for Robinson Crusoe, published in 1719, or Gulliver’s Travels of 1726, or even – at a push – argue for Sir Philip Sidney’s Countess of Pembroke’s Arcadia, issued over a hundred years before, but one of the super-heavyweight contenders will always be Samuel Richardson’s 1740 novel-in-letters, Pamela. When it first appeared Pamela was as much of a sensation as the X Factor and Fifty Shades rolled into one, a genuine ‘multi-media event’ more than two hundred years before that phrase was even coined.