Linda Yaccarino

Elon Musk, the owner of X — once known as Twitter, may she rest in peace — is making Americans an offer that they must refuse. When he purchased the social media platform last year for a whopping $44 billion, he led us to believe he was doing it in order to save free speech, an ideal in regard to which he said was an absolutist. Today, what he is actually offering instead is a censorship regime slightly more friendly to the right than his predecessor. It’s a recipe for disaster. Back during the bad old Twitter days of Jack Dorsey, most of us had a fairly consistent idea of how the site should moderate its content.

Elon Musk has decided it's too much work for him to be the chief executive of Twitter, a fraying social network, in addition to running Tesla and SpaceX and a potpourri of other startups. He recently named Linda Yaccarino, an NBC ad executive, as the new CEO so that she could focus on business operations and he could focus on product design and new technologies. As an employee of Musk's, Yaccarino has an impossible mission — to stem the bleeding, appease the advertisers, and, of course, keep her new boss happy. Good luck to her, I say, for Twitter's current fortunes are going in only one direction — south. When Musk acquired Twitter, he paid $44 billion for a company that no one else wanted nearly as much. Since then, its value has fallen to almost $20 billion.