Is Taylor Swift ushering in a new era for movie theaters?
After a relatively quiet few weeks at the US box office, now that the Barbenheimer phenomenon has finally receded from view, it has fallen to another all-conquering icon to drag audiences back to theaters in their millions. Yes, Taylor Swift is no longer content with conquering stadia, but has now managed to establish herself as an unparalleled draw for the big screen as well, with Taylor Swift: The Eras Tour opening in American cinemas. With a first weekend gross of $97 million, it will either be the highest October launch since Joker in 2019, or even surpass it. Not bad for something made on a budget of no more than $20 million, self-produced by Swift herself and bypassing studios to be distributed directly to theaters.