Girl parents should be grateful for the Caitlin Clark effect
The NCAA women’s big championship game takes place on Sunday. A lot of people will tune in – a ton more, in fact, than have historically given women’s basketball the time of day. This year, the Athletic reports, “Heading into the Final Four, all games have averaged 967,000 viewers, up 47 percent from 2023.” Television networks can thank “the Caitlin Clark effect” for these remarkable viewership numbers. And girl dads and moms across the country should be thanking Caitlin Clark for putting women’s sports on the map and inspiring more youth sports participation, the benefits of which extend beyond physical health to include increased emotional, mental and social wellbeing.
