Welcome to the era of personality media
Several high-priced journalists have begun experimenting with selling themselves instead of a corporate media brand. Chris Cillizza and Mark Halperin have both started Substack ventures without having the branding back-up of CNN or Bloomberg. The pair follow in the footsteps of Megyn Kelly, who has been enormously successful in launching her own brand. Don Lemon has been confined to social media as well.Last year, Washington Post tech reporter Taylor Lorenz left corporate media behind to create her own outlet, although I would argue her audience and branding were separate from that of the Post.