Jazz Age

How F. Scott Fitzgerald anticipated our modern age

It has never been easier, or less rewarding, to be a Great Gatsby bore. As the book that is frequently, and speciously, cited as the Great American Novel — perhaps because, at around 180 pages, people have bothered to read it — turns 100 this month, it has become the byword for a certain kind of middlebrow literary appreciation. Even people who are barely aware of the novel know certain images and lines, such as the omnipresent lighthouse, “So we beat on, boats against the current, borne back ceaselessly into the past” and the whole Ralph Lauren-esque visual aesthetic that F. Scott Fitzgerald appeared to anticipate. The novel, published in April 1925, has achieved the impossible by breaking free of the page and reverberating across the world in a kind of endless meta-narrative.

Gatsby

Was the flapper style of the 1920s so liberating?

From our UK edition

I had held Beauty’s sceptre, and had seen men slaves beneath it. I knew the isolation, the penalty of this greatness. Yet I owned it was an empire for which it might be well worth paying. —Olivia Shakespear, Beauty’s Hour (1896) All the Rage is a perfect title for a book about terrible beauty. The phrase means what’s fashionable at a particular time; but rage is a violent, sudden anger, stemming from the same Latin word that gives us rabies – mad, passionate, dangerous. Beauty, and its attainment, preservation and curse, are all things Virginia Nicholson chronicles and analyses in this compelling history spanning a century and focusing on its western, female manifestation.