Jaguar and Volvo’s ads are both terrible
Both Jaguar and Volvo released online marketing campaigns that went extremely viral this week. One was a huge success and one was a legendary ad bust. But they’re both absolutely terrible, for very different reasons. Jaguar offered a hideous future shock of an ad that featured a cast of multicultural unisex models wearing bright, horrifying, ugly outfits, wielding paintbrushes and ball-peen hammers. In a font that may have looked futuristic around the release date of the original Logan’s Run, Jaguar encouraged its fleeting consumers to “create exuberant” and “live vivid,” among other things, but never actually encouraged them to drive or purchase a car. In fact, a car doesn’t even appear in the ad. https://www.youtube.com/watch?
