Jack White

Once, it might have seemed strange for American politicians to use a rock star as a proxy means of sniping at one another, but these are not normal times. Gavin Newsom used the White Stripes’ song “Seven Nation Army” on Instagram to soundtrack various campaign posts, and the band’s songwriter Jack White commented that “Fans of this song and also democracy, notice that I'm ok with this track being used in this manner. Not so much when Trump and his gestapo try to use one of my songs. Keep hitting him back Gavin!” For good measure, he also attacked Trump’s redesign of the Oval Office, calling it “disgusting... a vulgar, gold leafed and gaudy, professional wrestler’s dressing room.

The ploy of releasing an album without any advance warning comes into play when an artist feels they are being paid either too much or too little attention. The stealth arrival of Jack White’s new solo album falls firmly into the second category. Putting out music in this way ensures additional media coverage and a certain level of intrigue I didn’t love White’s old band, the White Stripes, back when they were a garage-rock/blues revival phenomenon in the early 2000s. Since their demise in 2011, the world seems to be coming around to this way of thinking. Their most successful albums, Elephant and White Blood Cells, hold little cultural currency these days.