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In the 1880s a new group of women was entering newsrooms. Not content to write society sketches or cover the fashionable hats of the season, they went for bold reporting — often going undercover or participating in other dramatic ‘stunts’. The antic that launched Nellie Bly’s career in 1887 was getting admitted as a patient on Blackwell’s Island in New York, then an insane asylum for women. She had told the editor of the New York World she would do anything fora job on the paper, and this was what she was assigned. She went to a boarding house under an assumed name, pretended to be unhinged and was duly committed. Rescued after 10 days by a representative from the World, her exposé of the indignities suffered by patients in the asylum was a sensation.