Confessions of a TikTok tradwife
Estee Williams was studying meteorology at college when she dropped out to follow her dream: being a stay-at-home housewife. Now, while spending her days packing her husband’s lunchbox and scrubbing the skirting boards, she films videos for TikTok in flowy dresses where she promotes a return to "traditional" values. Think Betty Draper minus the melancholy. She is the figurehead of the #tradwife movement. If you’re not familiar, the online tradwives are the product of a marriage between Instagram models and Fifties TV moms. They reject however many waves of feminism there are now and long for a return of the traditional nuclear family that once existed in America (for maybe forty years).
