Hellofresh

Tuesday

Cockburn

HelloFresh’s stomach-churning Pride ad

HelloFresh is a popular food-delivery service that has simplified home cooking with its pre-prepared ingredients. Yet this month, Pride Month, the company ignited a mixture of reactions by posting the following statement on its Instagram:  We know eating isn’t always a top priority this month. We respect that. But for those of you who are... prepping... we have an extensive lineup of high-fiber recipes available. Happy Pride. Since posting the gratuitously sexual advertisement on June 5, the company has elicited over 4,500 comments. Some have doubled down on their support, writing comments such as, “I wHOLE thank you for your support and service,” “This is iconic” and  “This is the most supportive pride post from a brand I can think of.

hellofresh

Tuesday

Rachel Wait

HelloFresh vs Mindful Chef: are food boxes worth the money?

From our UK edition

With nights out and trips to favourite restaurants currently off the menu, many people are turning to companies that deliver food boxes and meal kits straight to their door. Food boxes can be convenient at a time when many of us are juggling childcare, home schooling and work. With social distancing in place at supermarkets and online delivery slots almost impossible to find, having fresh ingredients and step-by-step recipes dropped off on your doorstep is one less thing to worry about. Plus, it can feel a little more special than simply cooking the usual meals at home. But do food boxes and meal kits offer value-for-money? With the average weekly family food shop costing £60.