Heidi Swanson, the whole food revolutionary
Heidi Swanson started her vegetarian food blog, 101 Cookbooks, in 2003. At the time, the Atkins Diet was sweeping the nation, even as schoolchildren still learned the carb-heavy Food Pyramid. It would take another year for a landmark study to link high-fructose corn syrup to the obesity epidemic, and another fifteen for the FDA to ban trans fats. Back then, granola was for tree-huggers, like organic produce, Whole Foods Markets and the Pacific Northwest. Times have changed. These days, everyone outside the Lion Diet community agrees that a plant-based diet is best, preferably free of hormones and artificial sweeteners. 101 Cookbooks is still active and popular, if less countercultural than at its inception.
