The failure of hashtag diplomacy
The adults are back in charge! The State Department and its secretary Antony Blinken are tweeting out Spotify playlists! Spokesman Ned Price is sending hashtags and emojis in support of Ukraine! Meanwhile, nonessential American personnel have been ordered to evacuate their posts in Kiev. But surely they'll find a good hashtag to use on their way to the helicopters and airports. In all seriousness, this is a dangerously unserious administration that appears to be attempting to TikTok their way out of a crisis. Here’s hoping Vladimir Putin is checking his Snapchat for updates from Jen Psaki and the Jonas Brothers. What the Biden administration is trying to do is to recreate the wonder of the Obama years and their way-too-online Millennial social media strategy.