Trump and Kamala are competing over who’s more online
The messaging in the 2024 election has devolved into a contest to determine which campaign is more online, to their detriment. In 2019 (she never made it to 2020), the first Kamala Harris presidential campaign infamously imploded because, among other reasons, her staff and communications strategy were "way too online" — obsessed with the constant progressive social media flashpoints above and beyond the issues fundamental to the primary electorate. Instead of talking to voters about their priorities, Harris’s campaign was too focused on trending topics, memes and crafting the best clips of their candidate for the online audience.
