The zero COVID delusion
During World War Two, ordinary citizens were encouraged to plant victory gardens, collect scrap metal and carpool to save fuel, always with the understanding that these measures would somehow contribute to victory. The propaganda of the time was heavy on the same ‘do your part’ messaging that we've seen during the COVID pandemic, giving meaning to people's sacrifices by characterizing their efforts as a patriotic duty and a moral imperative — and by strongly implying that those who balked at those sacrifices were on the side of the bad guy. One of the most famous posters from the era shows a snappily-dressed man behind the wheel of a car, with a ghostly, familiar figure sporting a toothbrush mustache in the passenger seat.