How will the decline of cable news affect politics?
The internet has transformed presidential campaigns. Barack Obama micro-targeted his way to victory in 2008. Donald Trump tweeted his way into the conversation in 2016. In 2020, Joe Biden Zoomed his way to the White House. And yet, for all the ways in which communications technology has upended how we do politics, some things haven’t changed all that much. The race for the White House remains a made-for-TV affair: from debates to campaign stops, events are planned with the television viewer in mind. Even in the digital age, the power of television has endured. But as the country gears up for 2024, could that be about to change? News channel ratings have plummeted, households are ditching cable packages and viewers’ trust in the networks is at rock bottom.