Champagne and America is a love story without end
From the beginning, Champagne has never been just a drink, or a region: it’s a celebration, an occasion, a trophy, a reward; a symbol of joyful decadence and glamorous debauchery; the overflowing drink of the American Dream. In short, it’s a boozy cheat sheet for the zeitgeist and the anxieties and dreams of the people who sip it. And, for the past seventy-five years or so, that zeitgeist has been driven by the United States. “American culture pervades everything,” says Christian Holthausen, a dual French-American citizen and founder of the Paris-based Champagne consulting firm Westbrook Marketing Partners. “Driving through Paris just now, I saw a Coca-Cola machine on one street, and a billboard for Apple on the next.
