Lessons in advertising from the death of Deadspin
It is difficult to describe what’s going on at digital publisher G/O Media — the parent company of such publications as Deadspin, Gizmodo, Jezebel and the Onion — as anything less than a complete dumpster fire. Acquired from Univision by a private equity firm earlier this year, G/O Media in the past few weeks has seen the shuttering of one property (Splinter), a staff revolt at another (Deadspin) after executives reportedly told the newsroom to stick to its primary focus, sports, and quit branching off into culture and politics and the implosion of a million-dollar ad buy after G/O attempted to hit its promised numbers by running autoplay video ads with the sound on.
