Why Mormons can’t get enough sugar
The most common vice among Mormons – besides, perhaps, being a little too nice – is a ravenous, insatiable, unyielding sweet tooth. That’s why members of the Church of Jesus Christ of Latter-day Saints are devouring the American dessert industry. You may have noticed, in recent years, a sprinkling of Crumbl Cookies stores in cities and suburbs. Or maybe a quirky customizable mixed-soda place such as Swig has opened near you. Or you’ve heard someone mention a “dirty soda.” These are the candied cultural exports of Utah and its predominantly Mormon culture. Over the past eight years, Crumbl – with its sugary-sweet marketing and bright pink boxes – has launched more than 1,000 franchises and become one of the largest dessert companies in the country.
