Why millennials love Halloween way too much
Millennials — roughly defined as the generation born between 1980 and 1996 — love Halloween. Barely an instant after the sun sets on Labor Day, giddy social media posts announcing the arrival of #SpookySeason” start replacing #SummerVibes faster than you can say “sweater weather.” Pumpkin-spiced IPAs and photos of girls wearing floppy, completely impractical Indiana Jones hats supplant selfies with spiked seltzers and cut-off jeans. “The modern Halloween is for millennials as much as kids,” reports businesswire.com. In 2018, the site said that “59 percent of millennials planned either to attend or throw a Halloween party.
