Cockburn’s guide to the Bud Light boycott
One day, Cockburn is sitting on a stool in his favorite watering hole, knocking back effervescent, metal-flavored oat sodas from those iconic blue cans; the next, he’s swept along with rural beer distributors, Nick Adams and fellow "alpha males" in a “complete and total boycott of Anheuser-Busch to restore hot women and masculine horses to their rightful place on our domestic beer cans.” Easy enough, Cockburn tells himself. He’ll pass on the Bud Light in favor of a — gasp! Turns out the tentacles of the AB Corporation are long and sticky. Long before Bud Light deemed Dylan Mulvaney, a trans woman, as representative of its consumers, the parent company was beating the diversity, equity and inclusion drum back in 2021.
