Conservative party

If any CoffeeHousers have been feeling despondent about the Tores, I have the perfect tonic: Cameron’s YouTube video released today. In my News of the World column last week, I listed five messages I thought he should give. And he ticked all of them off - and then some. It was one of those biannual events: where Cameron gives a speech that he obviously wrote himself, and put a lot of energy into it. And the result is always great. Now, this may be a wavelength thing: some CoffeeHousers may see a whole load of cliches. But I see in here an agenda for change – plus some clever debating tactics. He starts by doing what I’ve longed for the Tories to do: frame the debate.

Tory spring forum gives David Cameron a chance to regain the momentum. The media will be there in numbers and I suspect that the rumours of an early election mean that it will get more attention than it otherwise would have done. Cameron’s speech is a real chance to show what the Tories are going to fight the election on. The speech isn’t as important as the one he gave at the 2007 conference when Brown appeared set to call an election, but Cameron would be well advised to reprise a couple of tricks from it. He should speak without a text—Cameron is just such a better speaker that way. He also needs to show—as he did in that 2007 speech—that he is up for an election.

At the beginning of this week the key figures in the Tory election campaign gathered together in Notting Hill to try and work out what was going wrong with the Tory campaign, why the Tory lead has halved since December. Our cover this week attempts to answer this question. My take is that the problem is largely caused by the structure of the campaign. Successful campaigns tend to have a chief strategist and a campaign manager. The strategist's job is to work out what the election is about and the campaign manager's role is to implement that vision and take charge of day to day tactics. The Tory problem is that they have no campaign manager and four men - Steve Hilton, George Osborne, Andy Coulson and George Bridges - who appear to be vying to be chief strategist.

The obsession of British politicians - and political journalists - with American politics is often mocked. But there's a clarity to American political messages that is often missing in this country. So it is good to see George Osborne borrowing a line from the Reagan playbook, and pointing out that people are now worse off than they were at the last election. The Tories desperately need to shift the focus of the campaign back onto Labour's failures and this is a start to that process. Osborne is delivering the Mais lecture tonight, one of the prestige dates in the British economic calendar. He's the first shadow Chancellor to deliver it, a sign of how much the markets and everyone else are waiting to see what Osborne does.

What is it about the Blairite passion for abstract nouns? I ask, not out of facetiousness, but because I want to know what they mean by loose terms such as ‘empowerment’. David Miliband joins James Purnell among the progressive left’s thinkers who are reimagining the relationship between state and citizen, and he gave a concept heavy, substance light speech to Demos this afternoon. I’ve read it a couple of times and can’t get my head round it. Peering through the glass darkly, the central concept is attractive: Miliband wants to give more power to the people. Some valid policies season his argument. For instance, the 1 week cancer pledge would be a victory for the consumer over the bureaucrat, if only it could be afforded.