Will one rotten rebrand spoil Cracker Barrel?
No one thinks the Cracker Barrel rebrand is a particularly good idea. The entire charm of Cracker Barrel lay in the farmhouse attic vibe, the nana’s candy dish assortment in the gift shop and the menu, which served up the best chicken and dumplings or biscuits and gravy and sweet tea possible from a fast-casual chain with horrible wooden chairs. Still, the melodrama surrounding this story, the rising and falling stock prices, the online mocking and gloating, seems a little overblown. Not everything has to be political. Cracker Barrel certainly doesn’t. For those of you who’ve been wandering around the fields with a bucket on your head this week, Cracker Barrel has streamlined.