What the Figma acquisition means for Adobe’s future
After three decades of watching Silicon Valley, I have concluded that a company’s slogan is the opposite of its intent. For example, Google used to say, "Don’t Be Evil." Or Facebook’s mission statements — well, they keep changing. Facebook wanted to “make the world more open and connected.” What they really meant was a “closed walled garden.” Adobe wants you to believe they’re a cloud company that sells software on demand. They say it in their every earnings release. Adobe sells desktop software grafted on the “cloud” to turn the old desktop software model that allows you to get paid once into a subscription business. It has turned them into a very profitable company — worth almost $175 billion in market capitalization. It is not a cloud-native company.
