Clavicular

Is the looksmaxxer a morality tale for our time – a sort of Hogarthian parable about everything, or at least some of the main things, that ail us as a society in 2026? After all, could there be a greater indictment of the vanity of the vainest society in history than a young man who devotes his entire waking life to improving his appearance, and not only that, documents every second on camera for a legion of adoring fans and imitators? An otherwise perfectly handsome, fortunate young man obsessing so much over his looks that he spends a portion of each day hitting his face with a small rock hammer.  The modern individual is concerned with optimizing himself without limits, without any goal beyond optimization itself There are other, darker, interpretations of looksmaxxing.

It was a sticky night at the lower east side menswear store "Le Pere," where dozens of downtown New York's sceney regulars filled the room to see the viral phenomenon “Woah Vicky” read her original poems. Publicist Mitchell Jackson has a nose for this generation’s enfants terribles – besides Vicky herself, a few of his clients dotted the crowd, including playwright Matt Gasda and the memoirist Caroline Calloway. The reading drew the usual familiar faces, including celebrity photographer Matthew Weinberger, Byline co-founder Gutes Guterman, and writers Mackenzie Thomas and Michael Crumplar. Woah Vicky, the marquee reader of the evening, is a 26-year-old influencer from Atlanta, who first became famous as a teenager for a string of racial controversies and celebrity feuds.

Hello, it’s me, your Gen X auntie who spends too much time online. I regret to inform you that I’ve been on a journey and, like Hermes bringing information from the underworld to mortals, I am here to tell you about the poor, unfortunate lost souls I’ve become aware of against my will. They have names like Sneako and Clavicular – and if I have to know about them, you do too. It starts with a livestream and a boys’ night out, although these aren’t your ordinary frat boys or celebrities. They are some of the internet’s most infamous edgelords, caricatures of men, masculinity and fashion.