Why SNL 50 bombed in the ratings
On my favorite Hollywood-focused podcast The Town, host Matt Belloni and his producer and guests offer predictions all the time on television ratings, relying on the Nielsen numbers for reference for what's anticipated versus what it turns out to be. Predictions for Saturday Night Live's fiftieth anniversary had it tracking above 20 million viewers — a reasonable expectation given the year-long promotional campaign and the fact that it would be on NBC, streaming on Peacock and on E! Network at the same time. The conversation on The Town was mostly a debate about whether it would hit 25 million, putting it well above expectations for the Oscars. Instead, it came in far lower, not even getting to 15 million — below the Grammy Awards, for sake of comparison.