Businesses

Masa Son: the world’s most reckless investor

For a few days in February 2000, Masayoshi Son was the richest person in the world. A risk-taker and showman, universally known as Masa, he had long been disdainful of Japan’s staid "salaryman" business culture and was riding the wave of dot-com mania. His company SoftBank, founded in 1981, had bet big on the growth of online shopping. The bullish mood didn’t last, and Masa slunk away from the limelight — but only for a while. A techno-optimist, the now sixty-seven-year-old has repeatedly reinvented himself, urging doubters to see beyond the immediate: "You’re limiting your field of vision to thirty years… Start bold and think 300 years ahead.

Masa

Why do people make excuses for surly staff?

From our UK edition

‘You grab that table, I’ll get the drinks.’ I did as bid. A couple of minutes later, Paul was back, beers in hand, and we started chatting. Soon the member of staff who’d served him appeared. She was stony-faced and holding a card machine. ‘You didn’t pay,’ she said. Paul looked confused for a second, then glanced down at the machine. ‘Oh, it didn’t go through?’ The staff member shook her head. Paul held out his card, she punched the numbers again, we all waited for the beep. Then she handed him his receipt and left. ‘Service with a smile,’ I said. He laughed. And then, a second or two later: ‘Oh well, I guess she’s having a bad day.