Taylor Lorenz was right all along
Journalists are OUT, influencers are IN. That’s the chief finding from a new report by the Reuters Institute at the University of Oxford, which discovered that 55 percent of TikTok and Snapchat users, and 52 percent of Instagram users, get their news from “personalities,” compared to 33-42 percent who get it from mainstream media outlets or journalists on the same platforms. “This Reuters study once again validates what I have been saying for over a decade,” Taylor Lorenz told Cockburn, “content creators are the new media and it’s been that way for a while.” The Washington Post columnist has long banged the drum about the importance of emerging social media platforms and the importance of members of the media cultivating brands on them.
