Barbie

The Barbenheimer phenomenon — thought of by many as just idle chatter on the internet — has enduring power. Last weekend, Barbie and Oppenheimer earned a combined $511 million in global box office receipts; an unprecedented number where neither film is a superhero picture or a sequel. Barbie made more money, on the grounds that it’s an hour shorter and is PG-13 rated, but the vast box office success of the R-rated Oppenheimer, which made over $170 million in its opening weekend, is testament both to Barbenheimer excitement, and to the film’s very own brand: its powerful writer-director-producer, Christopher Nolan.  James Cameron aside, it is hard to think of any filmmaker who wields such power and influence in contemporary Hollywood.

Finally, the Barbie film is here, for which we must be thankful, as the tsunami of pre-publicity meant you probably felt obliged to lock your bathroom door so the trailers didn’t follow you in there. They should have called this Ken but I guess that’s not going to help bring down the patriarchy It’s a film that wants to have it all ways. Let’s parody Barbie but also isn’t she a feminist? There’s of lot of zeitgeist appeasement going on here. But the production values are sensational and there are some excellent jokes, even if Ryan Gosling’s Ken leaves Margot Robbie’s Barbie standing. They should have called this Ken, but I guess that’s not going to help bring down the patriarchy.

In 1997, the Swedish pop act Aqua released a novelty single which combined being hugely popular with being even more irritating. Entitled “Barbie Girl,” it was a helium-voiced ode to the wonders of the famous Mattel creation, dusted with just enough ironic detachment to allow the musical connoisseur to believe that they were savoring a joke, while giving the unreconstructed pop lovers everything they could hope for. The lyrics are especially lamentable: the chorus declares “I'm a Barbie girl, in the Barbie world/ Life in plastic, it's fantastic/ You can brush my hair, undress me everywhere/ Imagination, life is your creation.” It was successful for a while, sold a huge number of copies and can, very occasionally, still be heard on the radio.