Why woke doesn’t work
Many conservatives will have long suspected that “woke” language – the cocktail of victimhood narratives and group identity – alienates most Americans. It is simply too grating, and it is simply too divisive. And no matter what your politics, it is almost impossible to imagine a healthy society that is built on an aggressive competition over who is the most historically aggrieved. Up until now this has been mostly an intuition. But a new study by the Network Contagion Research Institute (NCRI) finally puts evidence on the table: that this “woke” language actively provokes real anger, defensiveness and bile in respondents.