Allison Bornstein

That Allison Bornstein’s family all operate in care is no surprise. True, Bornstein, thirty-five, a stylist and rising social media star based out of New York and Los Angeles, is the odd one out. Her father and brother are doctors, her grandfather is a psychoanalyst and her mother was once a therapist. But the services she offers are not so different from the shrink’s couch. Bornstein has created a dedicated following on TikTok and Instagram for her tips and scripted reels, in which she implores us all to craft self-love around our clothes. To slow down, shop less, and style more. And in the world of stylists and influencers, who make careers out of telling people to consume, consume, consume, Bornstein is quietly radical.