Yes, it’s too early for pumpkin beer
The biggest purveyor of misinformation at the moment isn’t a podcast host or a foreign adversary. It’s a brewery. Since announcing the release of its flagship Pumpkinhead Ale on August 1, Shipyard Brewing has commenced a cheeky ad campaign declaring that the dog days of summer are actually the perfect time to enjoy a fall beer. As Americans battle oppressive heat and humidity, the Portland, Maine, brewery has flooded its Instagram with photos of people sipping pumpkin ale on boats, and posts boldly declaring “Pumpkinhead Season is HERE!” It shouldn’t be. Dropping pumpkin beers in the summer is a big mistake, and not because fall beers are inherently bad — quite the contrary.
