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Gordon Brown has been shameless in using the tools of state to advance his party political objectives – to him, government is electoral war by other means. Anyone who has turned on a commercial radio station recently will have worked out his latest trick: a mass propaganda splurge before an election campaign. Get on a bus, and it can be 100 percent state adverts – advising how Big Brother will help you get a job, buy a car, see off door-to-door salesmen, give you a job in the prison services – anything you want. We at The Spectator have tracked down the figures that show the extent of all this. State advertising was £13 million in December – yet surged to £34 million last month.

So now we know.  Labour's election slogan is A future fair for all.  And – as various folk, including Alex, have pointed out – it's kinda screwy.  As in, "we're all going to The Future Fair" kinda screwy.  So don't expect it to catch on.  Unless, of course, there really are bright lights, big wheels and rollercoasters on offer. The slogan kickstarts a feverish weekend of activity.  Brown is going to set out the main themes of Labour's campaign.  The Tories might try to sabotage it all.  And we may, possibly, perhaps, find out what the election date is.  Stay tuned, so to speak. P.S. I wouldn't be too surprised to see that slogan tweaked slightly – A fairer future for all, perhaps.

Labour’s new ad with David Cameron facing both ways highlights what was wrong with the Tories’ opening ad of the year, that one dominated by Cameron’s face. The Tory strategy for the election campaign has to be to try and make it into a referendum on this failed government. But that ad, which emphasised Cameron so strongly, gave Labour an opening to try and turn the election not just into a choice between two parties but into a referendum on David Cameron and Tory policy. Labour’s success in doing this is largely responsible for the Tory wobble. The contrast between Cameron and Brown does work to the Tories’ advantage. But it works because it is a contrast.

Ok, I know Labour circulars will always fly the party flag – but the email that's just gone out in Gordon Brown's name has to win some sort of prize for sheer party political effrontery.  With the subject line "When we fight we win," here's how it begins: "If there’s one thing that our recent by-election successes and this week's coverage about the £34 billion credibility gap in the Tories’ spending plans shows us, it’s that when we fight, we win. I know that despite the icy conditions, so many of you are preparing to go out campaigning this weekend. That, for me, says it all about the spirit of our Labour Party – we never give in, we never give up, we fight for progress house by house, street by street, day by day.