Adin Ross

Around 2:45 on the morning of November 6, Donald Trump beckoned Dana White to the lectern to address the sea of MAGA-hatted supporters assembled to celebrate the former president’s election victory. In his brief but animated remarks at the Palm Beach County Convention Center, the CEO of the Ultimate Fighting Championship made sure to thank a cadre of figures who might just have been the key to Trump’s shocking triumph. “I want to thank the Nelk Boys, Adin Ross, Theo Von, Bussin’ With the Boys,” White said, “and last but not least, the mighty and powerful Joe Rogan!” You would be forgiven for not knowing who all these people are. No doubt many of the faithful assembled to cheer Trump were perplexed as well.

Donald Trump has won the presidency for a second time — but the real surprise is the coalition of voters that put him there. Women showed up less for Kamala Harris than they did for Joe Biden, Trump’s white working-class base didn’t falter, and Arab Americans made their mark in Dearborn, Michigan. But the most notable gains for the GOP, however, were with Hispanic men and young men. With Hispanic men, according to CNN exit polls, the shift is remarkable: from +31 for Hillary Clinton, to +23 for Joe Biden, to +10 to Trump. Lots of credit is due to the burgeoning Spanish-speaking conservative media. With young men, the trend is even more eye-opening.