Is your kid ready for a phone? AT&T thinks so
What would it do to the credibility of the American Heart Association to accept a sponsorship deal with McDonald’s to give nutritional advice? What about the American Lung Association taking cash from a tobacco company to talk about healthy habits? It sounds far-fetched, but that’s exactly what the American Academy of Pediatrics just did. Healthy Children, the official parenting website of the American Academy of Pediatrics, has sent out a few tweets that read: “Are you considering a cell phone for your child? What age is the right age? Find out by answering ten short questions.” The link is a co-branded campaign between Healthy Children and the cell phone company AT&T.