Inside the unlikely return of WeWork’s Adam Neumann
Imagine for a moment you are Adam Neumann, the slick, smooth-talking Israeli-born entrepreneur who took the world by storm thirteen years ago with WeWork, his ultimately failed effort to rethink the way we office. After your start up took a tumble and your IPO failed, you nonetheless walk away with roughly $600 million in cash, plus another $400 million loan, and a new lease on life. You head underground, lick your wounds and claim to be trying to learn from what went wrong, including the relentless overhyping, the mismanagement and the enormous losses that your investors suffered. When you re-emerge, you decide to start again and persuade one of Silicon Valley’s most respected investors to back you. Whoa.
