80-20 issues

“80-20” issues have become a catchphrase recently. Most voters on those issues favor one policy by overwhelming margins and oppose the other. The “winning side” may poll anywhere between 60 and 90 percent, depending on the issue, but they are all conveniently grouped under the same label of “80-20.” These lopsided issues have three striking features. First, there seem to be more and more of them, especially on contentious social issues and law enforcement. Second, the same constituency that supports the 20 percent side of one issue frequently supports the 20 percent side of other issues, even those that are substantively quite different. Once an issue is depicted as “progressive,” for example, it generates that support.