Why Starmer is courting TikTok influencers
Some of my oldest and dearest school friends absolutely hate reading the news. One called me up nearly a week after Rishi Sunak called last year’s election to ask if I fancied a weekend in the countryside. ‘That sounds great,’ I said ‘but you know I’m working on the election?’ ‘Oh my gosh, there’s an election?! Totally missed that!’ she squealed. Sometimes, ignorance really is bliss. Her bliss, however, has been somewhat disrupted by TikTok. I nearly fell off my chair when she asked if I’d seen Keir Starmer’s Labour party conference speech last year. Starmer’s demand for the release of the sausages (instead of hostages), had understandably, gone viral, reaching even my staunchly anti-media friends. While recruiting influencers shows No.