Corneliani’s globe-trotting “travel jacket” touches down in Madrid
From our US edition
Ever since the luxury Italian menswear house Corneliani was founded by Alfredo Corneliani in the 1930s, it has created high-quality suits and coats, initially for a professional clientele, but more recently for what it describes as the “modern metropolitan nomad” – men who travel, and who have reasonable need for a versatile jacket to take with them. Corneliani calls this a travel jacket. But Corneliani doesn’t just make travel jackets. It has also inaugurated an art project of the same name, commissioning photographers around the world to shoot a Corneliani jacket on themselves or a friend in their natural environment. The idea is a series of travel photographs that interpret the brand through different lenses in different places and now covers 25 projects over five continents.
