Tinder

For me, discovering dating apps was like happening upon crack cocaine. The starting pistol for my ‘dating’ was the decree absolute. I guessed it from the envelope. Still, it was stark seeing it on paper. For so long it had been pencilled, now it was in ink: ‘The marriage solemnised on…  has legally ended.’   My first instinct was to crack open a six-pack. Of Cadbury’s Creme Eggs. I ripped off the foil, bit open the chocolate shell and licked out the fondant. My second response was even more gluttonous: setting up a dating app profile.

It’s 30 years since a website called Match.com opened the Pandora’s box of online dating. Until then, with the tiny exception of the classifieds, meeting a mate had to begin out there and in person. But from 1995, dating retreated to a desktop computer – a virtual shop window of real people. Match.com was launched as a minimum viable product that sold, so said the wags, other minimum viable products. Today, the online dating industry makes more than $9 billion. By 2033, its revenues are expected to double. There are now tons of apps, yet still so many loners. According to one survey, 44 per cent of Londoners are single. If Pandora’s box opened years ago, today it’s surely shattering.

The world is home to 7.8 billion people. Roughly one in 14 of these people (530 million) are on Tinder. Badoo, the second most popular dating app, has ‘only’ 318 million users. Tinder is the most popular dating app in the world, by far. Now, though, a new challenger appears to be emerging. Unlike Badoo and other less robust dating apps, all of whom try to offer a variation of what Tinder provides, this competitor offers something completely different. You see, this new dating app, a next generation dating app, plans to inject artificial intelligence into matchmaking.