The great British flower revival
When Juliet said of Romeo that ‘a rose by any other name would smell as sweet’, she spoke a common truth. We identify and love flowers by and for their scent. But you will struggle to find many scented flowers for sale in Britain. This is largely because in the 1950s, the UK’s home-grown flower business was flattened by the Dutch government. Huge investment in its domestic flower industry saw the first air-freighted blooms arrive in this country, followed by the ‘Flying Dutchman’ lorries in the 1980s. Today the average Briton spends £28 a year on flowers, up from £8 in 1984, yet 86 per cent of these are imported, most via the Netherlands from Ecuador, Kenya and Ethiopia.
