Christian revival

Advertising guru – and the Spectator's Wiki Man – Rory Sutherland joins Damian Thompson to try and tackle the question 'how would you sell Christianity – today?' If religions have previously thrived by providing a form of social network and an 'elevated trust mechanism', perhaps there ways in which they can adapt for modern society – especially as many people appear to be turning away from conspicuous consumption and searching for meaning. In this Easter special they ponder: are religious people less likely to be alcoholics? Does driving make you a better person? And are Churches today akin to the carrier pigeon of yesteryear? Produced by Patrick Gibbons.

The past year has seen a deluge of reports and investigations about young people finding faith and flocking back to Christianity – including here on Holy Smoke. All roads lead back to a Bible Society study which claimed that – backed up by polling from YouGov – a ‘quiet revival’ was underway. Yet, one year on, YouGov has pulled the survey due to data errors and the Bible Society was forced to apologise. While the credibility of the survey is undermined, this doesn’t necessarily chime with anecdotal evidence from some quarters. So what is the truth behind the ‘quiet revival’?