Shoppers like me will pay the price for Waitrose’s free coffee perk
From our UK edition
Freeloaders rejoice: Waitrose is bringing back free coffee for customers even if they don't buy anything. This is a bad idea that will make shopping in what was once a nice supermarket even more miserable. The reintroduction of free coffee means more people through the door, and therein lies the problem Before the pandemic, the coffee perk for members of the My Waitrose scheme could mean big queues. Originally introduced in 2013, the giveaway turned Waitrose into the second largest purveyor of coffee in the country, but the hordes it attracted irritated other shoppers. The perk was rescinded in 2020 during the pandemic and reintroduced in 2022, so long as a purchase was made. Now it’s back to freeloaders’ paradise with no purchase necessary.